About
Excel is an execution-focused consultancy founded to pursue ambitious ideas and help companies in our orbit succeed.
Get in touchExcel is an execution-focused consultancy founded to pursue ambitious ideas and help companies in our orbit succeed. We are active builders, combining deep technical expertise with hands-on company building experience. Our mission is to solve hard problems, build impactful software, and collaborate with talented leaders.
We implement AI inside large organizations: agents that do real work in the systems your team already uses, custom models trained on your domain, and the data and tooling underneath them. Our approach is pragmatic, collaborative, and focused on delivering real results, whether that means getting a stalled pilot into production, scaling teams, or navigating complex technical challenges.
We bring together everything we've learned about building and scaling technology companies and point it at one thing: getting AI into production and keeping it there. Excel works closely with technical teams and the executives who own the outcome.
01
A pilot that cannot name the decision it informs is a subscription. We would rather end something early than let it drift through another quarter of steering committees.
02
We are responsible for whether the thing works in production, not for whether a deliverable was delivered. That means we are still here on day two, and the day after that.
03
If the project is wrong, or we are the wrong team for it, you will hear it from us early. Being easy to work with is not the same as being useful.
04
No staffing pyramid. The people in the room are the people writing the code, and there is nobody behind them to escalate to.
05
If we cannot tell whether a change made things better, we do not ship it and call it an improvement. Evaluation is infrastructure, not paperwork.
06
Start narrow, be right, expand. Trust is won by being reliable on something small before asking anyone to depend on something large.
Carl is a software engineer and entrepreneur with over 10 years of experience across venture-backed startups, scale-ups, public companies, and venture funds. Carl founded Excel to combine his passion for building software with helping other companies grow and succeed.
Carl began his career at Coinbase, advancing to Senior Software Engineer and contributing to core financial infrastructure, commerce, and exchange products. He was the sole technical member of the Coinbase Ventures investment committee, leading dev tools and protocol investments, and making approximately 40 early-stage cryptocurrency investments.
After Coinbase, Carl founded a web3 data infrastructure company as a technical CEO, raising $5.5M from top investors and leading a team of 10. He has launched products ranging from SaaS to complex data infrastructure, and most recently served as CTO of Flyflow, a YC-backed AI company. Carl also does small-check angel investing and holds stakes in ~30 early-stage tech startups.
You can read more about Carl's professional history on his LinkedIn.
